DIRECTOR | CINEMATOGRAPHER | EDITOR
Alain Lotriet is a Cape Town-based Director specialising in branded content, commercials, and narrative short-form. His work balances rich visual texture with human-centered storytelling, capturing rhythm and emotion in ways that feel both meticulously crafted and authentically raw.
With a deep background in both cinematography and post-production, Alain brings a comprehensive creative vision to the director's chair. By understanding how the poetry of a frame is lit and how the heartbeat of a story is cut, he seamlessly merges technical precision with deep emotional impact. He is drawn to grounded worlds, layered storytelling, and the intersection of reality and striking imagination.
ABOUT
REEL
FEATURED WORK
MEDICLINIC | A LIFETIME OF CARE
DIGITAL VIDEO | Prod. Co: The Cavalry | Agency: Dentsu
TAKEALOT MORE | GIMME SOME MORE
TV & DIGITAL COMMERCIAL | Prod. Co: The Cavalry
SUPERBALIST | LIVE IN DENIM
POLLEN FINANCE | WE BACK THE BRAVE (LOADSHEDDING EDITION)
DIGITAL VIDEO | Prod. Co: The Cavalry
TV COMMERCIAL | Prod. Co: The Cavalry
TAKEALOT | FIRE SALE CHALLENGE
DIGITAL VIDEO SERIES | Prod. Co: The Cavalry
LUNO | CRYPTO REHAB
DIGITAL COMMERCIAL | Prod. Co: The Cavalry
POLLEN FINANCE | BACKING THE BRAVE
TV & DIGITAL COMMERCIAL | Prod. Co: The Cavalry
POLLEN FINANCE | LIFT YOUR GAME
TV & DIGITAL COMMERCIAL | Prod. Co: Skript & Rouxmour
HE SHOOTS AND EDITS, TOO
Alain creates visual content across commercial campaigns, corporate interviews, branded stories, and narrative films. By offering end-to-end creative execution across directing, camera, and post-production, he provides a streamlined pipeline from initial concept through to the final cut, delivering high-impact work that drives real return on investment.